Paper instructions:
2. Video Business Case Report (20%) [Individual]

This assignment challenges students to formulate a professional response to in-depth issues contained in a real life Video
Business Case contained in the CBS Digital Media Platform. Video Business Cases and Interviews will be available from the
commencement of semester under Blackboard > BC301 > CBS Digital Media Platform. The Video Business Case to be critiqued
will be announced by Seminar 03. Students are encouraged to review the Background video segments for the Video Business
Case selected for analysis.
Students will act as an independent professional consultant reporting to senior managers of the company concerned. Students
are expected to provide informed and robust advice to this business client. A sophisticated understanding of the critical
aspects of this Video Business Case needs to be demonstrated. A succinct and high impact report is expected.
The report is expected to be <2,000 words, including an Executive Summary (<300 words) but excluding References.
Introduction, table of contents and appendices are not required and will not be marked. Students need to display their correct
name (underline Lastname), Curtin University ID number, Industry ID, tutor’s name, tutorial day, time and the total word count
on the top right side of the cover page of the assignment submitted. Assignments exceeding the 2,000 word limit will be
penalised 10% of the total mark for every 100 words over length. But using fewer words won’t necessarily result in a

To support assertions made about the case being critiqued refer to the Required Readings provided in the Unit Outline
Program Calendar. Students are strongly advised to refer to a minimum of five relevant and credible sources. Extension
Reading information is provided in Blackboard. Video Business Interviews and Cases are available in the CBS Digital Media
Platform. In particular, refer to the Hosie, Forsyth and Baird (2014) paper on Researching and Writing a Video Business Case
Report (BC301 > Assessment > 2) Video Business Case Report (20%)).
Assignments should address the Video Business Case Report Assessment Rubric provided in Blackboard > Assessment > 2)
Video Business Case Report (20%). Students are strongly advised to read the relevant Assessment Rubric closely before
undertaking this assignment.
Suggested headings for Video Business Case Report
EXECUTIVE SUMMARY (<300 words required)
For guidance on how to write an effective Executive Summary and develop Decision Criteria refer to BC301 > Assessment > 2)
Video Business Case Report (20%).
A) Issues
Provide a brief introduction that summarises the main issues of the case.
B) Causes
Identify the importance of the Causes to the organisation concerned.
C) Alternatives
Develop a set of realistic Alternatives to address the Issues and Causes identified.
D) Decision Criteria
Develop a set of Decision Criteria to choose from the Alternative courses of action.
E) Recommended Solution/s
Decide on Solution/s to the Issues derived from the Alternatives. For each competing Alternative, justify why different
Solution/s were chosen or rejected. A preferred Solution/s needs to be indicated.
F) Implementation and Implications
Provide realistic suggestions on how these Solution/s could be implemented in the organisation concerned within the
industry context being scrutinised. Include the managerial and financial implications for adopting the preferred

this is the link to the video:


Grab BEST Deal Ever.