Answer each question thoroughly. Please cite the rubric for specifics on high quality answers, which are adapted from the critical thinking institute and universal intellectual standards: The Critical Thinking Community

All questions must be answered using correct grammar, APA citations when appropriate, and be a minimum of 50 words per answer.

Chapter Five: The System for Student-Centric Learning

1. Is public education largely a value-chain business? What does that even mean?
2. The technological platform will allow software to individualize student learning with assessing their learning styles and tailoring lessons to meet their needs?is this farfetched? Why or why not?
3. What lessons can we learn from other industries about disruptive regulated markets?
4. What role, if any, would the teacher union play in this potential change in the school system?

Chapter Six: Talking with the Groundswell

1. How has the traditional ?funnel? model changed?
2. Explain why a company might choose to use ?viral videos? instead of a blog to market their products or services?
3. Apparently 85% of college students have a Facebook page (wow!). What does the author say is ?groundswell thinking? that sets E&Y apart from others in this space? Give a couple examples of universities also engaged in this type of ?groundswell thinking?.

Chapter Seven: Energizing the Groundswell

1. Compare and contrast eBags and Constant Contact?s groundswell strategies. Explain why the two different strategies would have worked/failed if they were implemented by the other company (i.e. If eBags tried Constant Contact?s strategy and vice versa).
2. Explain how you would energize the education community. What is the ?problem? you would help solve? Who would be best fit to oversee the ?energize? campaign? Refer to the five steps for applying energizing techniques.
3. What are some examples of the negative side of trying to energize the groundswell and how did the companies respond?
4. Why does the author say that a community is like a marriage? How are they different?

Christensen, C., Horn, M., Johnson, C. (2011). Disrupting class: How disruptive innovation will change the way the world learns (2nd ed.). New York, NY: McGraw-Hill.

Li, C. & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston, MA: Harvard Business Press

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