Rogers Communications still has a an opportunity to shed of the threats, challenges and weakness it is currently facing and instead maximize on the ready opportunities and rise above the competition. In terms of threats; its major threat is the strong competition from its main competitors who include Bell Canada, BCE Master Trust Fund and Kilmer Sports who also control a considerable stake in wireless, television distribution, telephone services as well as content of televisions. Another major threat comes from Telus the competition here being for the wireless services which is lucrative and every player has positioned well to dominated the industry.

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