You have been asked by the marketing director of the motor scooter manufacturer you work for to prepare an
initial analysis of the global marketing opportunities that the company could exploit. The company
manufacturers three models of motor scooter (50cc, 125cc and 200c) and competes in the low to mid end of
these markets with a ??value for money?? offering. Your report should be based on an initial review of the
marketing environment factors that are likely to affect the global demand for these products.
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