QUESTION A: Applying alternate theories, concepts and tools developed in the module, select, review and critically evaluate the strategy employed by an organisation known to you and make recommendations for future strategic alternatives on onward development.

When answering QUESTION A you should bear the following in mind and reflect upon them when you answer the question. These notes are intended as the answer but should be used to help you on your way to answering the question:

In terms of a very basic approach to the question, you should write a clear introduction covering what you are going to discuss

You should be able to outline and understand strategy and associated concepts and theories

Outline and understand strategic intent, purpose and aims of organisations

You should be able to discuss the connection between strategy and market place context or environment

Discuss challenges and issues which are important to the marketplace

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