Consumer Behavior

Paper instructions:
Your assignment is to examine the two different
strategic aproaches adopted by the fast-food chains KFC and
McDonald’s when they expanded into China. Which, in your
opinion, would be the more effective strategy for expanding
into India, and why? Your report should include evidence
(such as Indian demographic statistics, comparison with
similar brand/product expansions into India, ethnographic
studies, the results of direct questioning and content analysis,
and so on) to support why the strategy you selected has the
best chance of success


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