case study balancedscorecard

For this Case Assignment you will play the role of a consultant presenting a case to a medium-to-large technology firm. A representative from the company Sonic Technologies has contacted you and asked you to meet with a group of company executives to discuss how the BCS approach works in technology organizations.
Of course, it is well known that consultants are not all-knowing and that it is not uncommon for them to do a considerable amount of research before presenting a case to a client. Fortunately, you come across the following document while preparing for the assignment:
Rohm, H., Malinoski, M., Strategy based balanced scorecards for technology. Balanced Scorecard Institute. Retrieved from:
Your task is to prepare an overview document that you will provide to the individuals who participate in your meeting. The document should not exceed 5 pages but should summarize the key points of the Balanced Scorecard process based on what you have learned this session and you need to apply what you have learned to technology organizations.
Your essay should be 4–5 pages long and include the following:
Introduction: In this part of your essay introduce your topic and provide a brief overview of the key points you plan to make in your paper.
Analysis: In this section present the actual comparison and contrast between BAA’s approach to the Balanced Scorecard and more traditional approaches.
Conclusion: Wrap up your argument with a clear and cogent synopsis of your findings. Do your best to convince your reader (aka your professor) that your position is valid.

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