Learning goal: To develop your ability to analyze and plan for a social system in a way that integrates key concepts from the course. You will write a strategic analysis of/plan for Atlantic City. Your “client” is that New Jersey’s governor and top-management team; you are their strategy consultant.
Your paper should be a maximum of five pages, double-spaced, not including any appendixes or exhibits. At least 3/5 of the paper should be devoted to planning. The paper should include a set of references, with citations to each of these in the text. [In other words, I do not want a list of unconnected bibliographic entries at the end of your paper. You may use footnotes, endnotes, or name/date/page references in the text (e.g., Porter, 1980: 220).]
Please follow the outline below, using its headings and subheads.
1. Analysis (of the present)
a. System’s value chain & design—if relevant
b. Institutional, corporate, & business (competitive) strategies
[In Making Strategy Work (Wiley, 1986), Richard Hamermesh distinguishes three levels of strategy: institutional, corporate, and business. Institutional strategy describes the basic character and vision of the system. Corporate strategy has to do with deciding what businesses to compete in and how to allocate resources among them. Business strategy refers to the competitive strategy of a business unit—that is, how it will compete.]
c. Competitive context (5-force analysis, technology & product life cycles—if relevant)
d. Financial position of system
2. Planning (for the future—using a time frame of your choice)
a. Three plausible strategic directions (with positives, negatives, & uncertainties
b. Recommended strategic direction (what), and rationale (why)
c. Organizational/implementation concerns & recommendations (how)
Your paper will be graded on the basis of its insight, logic, and scope.